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Joseph AnthraperLead Product Designer · Founder · Bengaluru

I look forthe gap.

Mechanical engineer by training, industrial designer by education, product designer by craft. I work where physical things meet digital systems.

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How I got here
01 — 2015

B.E., Mechanical Engineering

Anna University

Where I learned how physical systems fail — tolerances, constraints, the real mechanics behind anything that has to actually work.

How I got here
02 — 2019

M.Des, Industrial & Product Design

MIT Institute of Design, Pune

Where engineering met human behaviour — objects, interfaces, and the space between what a thing does and what a person needs it to do.

How I got here
03 — Executive Ed.

Product Management

ISB Hyderabad

Where I learned to ask if the right thing was even being built, before asking how to build it well.

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Companies I've worked with
Verizon British Telecom SurveyMonkey TredenceNAVALTBritanniaPEER RoboticsIndian Crisp Company Verizon British Telecom SurveyMonkey TredenceNAVALTBritanniaPEER RoboticsIndian Crisp Company
01 — Who I am

Design that
survives contact
with the real world.

0
Years
0
Disciplines
0
Ventures
BOUNTEOUS × ACCOLITE / VERIZON  ✦  MIT INSTITUTE OF DESIGN  ✦  ISB HYDERABAD  ✦  MVPME  ✦  DISO  ✦  SWITCH  ✦  BOUNTEOUS × ACCOLITE / VERIZON  ✦  MIT INSTITUTE OF DESIGN  ✦  ISB HYDERABAD  ✦  MVPME  ✦  DISO  ✦  SWITCH  ✦ 
02 — How I Think

Curiosity is the starting point. Not the brief.

I don't usually start with "here are the screens." I start with "something here doesn't make sense — why?" That question is what leads to the system underneath the problem, and usually, to an opportunity most people already walked past.

Curiosity→ Observation→ Friction→ Research→ Opportunity→ Design
01

Complexity is usually a clue.

When a workflow feels unnecessarily complicated, that's rarely a taste problem. It's almost always a fragmented system wearing a UI — and the fix lives underneath the screen, not on it.

02

Disagreement is data.

I'd rather understand why someone disagrees with a decision than defend it on reflex. Half the time, they're right and I learn something. The other half, defending it properly is how you find out it was sound.

Read the full essay →
All work, at a glance

Seven case studies.

Mannow brand on a billboard
Live prototype Founder venture
Product Strategy · UX · Marketplace Design
Mannow
An AI-assisted manufacturing discovery platform — turning "who do I know who can make this?" into a structured Requirement → Match → Quote → Produce workflow. Formerly MVPMe.
→
MakeMyTrip — StaySense
Digital Products
MakeMyTrip — StaySense
Designing a memory layer for travel booking
→
 Autocar India
Digital Products
Autocar India
Media, reviews and a smarter car-discovery app
→
 DiSo
Case Study
DiSo
Automated retail infrastructure, always on
→
 Whiz
Branding
Whiz
Car rentals reimagined as a travel companion
→
 Yacht / Kadal
Product Design
Interactive
Yacht / Kadal
Designing bespoke maritime experiences
→
Product Design
Mixie
Rethinking the everyday mixer grinder
→
03 — Domains
Project preview
Case Study
Project
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04 — Digital Products

DIGITAL
Products.

Enterprise · Founder-scale · Consumer Bengaluru · 2018–2026 · 7+ products
01MakeMyTrip — StaySenseTravel app · UX study→
02Autocar IndiaEditorial app redesign→
Continue
Industrial · Physical products Watch · Designed from first principles
05 — Industrial Products

INDUSTRIAL
Products.

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06 — Branding

BRAND
ing.

Service design · Operations Healthcare + Food infrastructure
01ICCBrand packaging
02WhizMobility brand
03Apple Tree KochiBrand identity
04BritanniaFMCG brand
Continue
07 — Case Study

CASE
Study.

Structure · Shelf presence · Unboxing From the packing floor up

DiSo · 24K7

Automated retail ops

↗

MVPMe

Manufacturing marketplace

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SWITCH

CBG infrastructure

↗

Whiz

Mobility platform

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TSG

Venture study

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Continue
08 — Proof

Two moments that explain how I work better than a skills list could.

Verizon Business · Onboarding

I walked the funnel myself, then rebuilt it around how people decide.

The problem wasn't "9 steps." It was fragmented information — product details, bundles and accessories scattered across pages, with no way to compare an existing plan against a new one. I brought it together around the user's own mental model: related information side by side, bundled accessories surfaced earlier, old and new plans shown together.

9 steps → 4 steps

On the same project, I disagreed with how device colors were being categorized — I argued they belonged with the device's specs, not split off with add-on services. I lost that round. Months later, the client moved the structure toward what I'd proposed.

British Telecom · Control Tower

Turning compliance chaos into a decision, not a dashboard.

I lead UX for BT's Control Tower — the system that scores compliance across products, applications and metrics. The hard part was never the charts. It was letting people combine, filter and cut the data however their question demanded, without needing an analyst to translate it for them.

I'm rebuilding the underlying design system alongside the experience, so the same patterns keep working as the data — and the number of teams relying on it — keeps growing.

09 — Beyond the Screen

Design is the craft. These are the other muscles.

Leadership

I've mentored designers and interns, run workshops, and started the UX CoE newsletter at Tredence — a habit of turning what one person learns into what the whole team knows. I've influenced teams of 4–6 people directly; still building toward leading larger ones.

AI in the workflow

AI is already part of how I work — Figma Make and NotebookLM for exploration, ChatGPT and Claude for reasoning through a problem before it ever hits a screen. I use it to move faster, not to skip the thinking.

Product strategy

My Product Management study at ISB Hyderabad pushed me past pure execution — markets, business models, MVPs, go-to-market. Every independent venture I've built, DiSo, MVPMe, SWITCH, started as a strategy question, not a UI problem.

10 — Resume

Seven years of making complex workflows legible.

Enterprise software, GenAI and physical hardware. Trained in mechanical engineering and industrial design, now leading product design at Bounteous x Accolite.

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  • AUG 2024 – NOW
    Lead Product Designer · Bounteous x Accolite
    British Telecom Control Tower; Verizon enterprise sales workflow.
  • DEC 2021 – JUL 2024
    Product Designer · Tredence Analytics
    Predictive maintenance, GenAI UX flows, Scrum Master for 12 designers.
  • SEP 2020 – OCT 2021
    Product Designer · Navgathi Marine
    Ship-performance dashboards; 10+ yachts and boats in one year.
  • JUL 2019 – AUG 2020
    Product Designer · Dupo Print Packs
    Overhead blower conveyor: crew cut from 8 to 3.
M.Des, MIT Institute of Design, Pune  ·  Product Management, ISB Hyderabad
Let's build something and

GET S#IT DONE!

anthraper.jo@gmail.com
View resume/Download PDF
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