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Joseph AnthraperLead Product Designer · Founder · Bengaluru

I look forthe gap.

Mechanical engineer by training, industrial designer by education, product designer by craft. I work where physical things meet digital systems.

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Open to senior & lead product roles
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01 — Who I am

Design that
survives contact
with the real world.

0
Years
0
Disciplines
0
Ventures
All work, at a glance

Seven case studies.

Mannow brand on a billboard
Live prototype Founder venture
Product Strategy · UX · Marketplace Design
Mannow
An AI-assisted manufacturing discovery platform — turning "who do I know who can make this?" into a structured Requirement → Match → Quote → Produce workflow. Formerly MVPMe.
→
MakeMyTrip — StaySense
Digital Products
MakeMyTrip — StaySense
Designing a memory layer for travel booking
→
 Autocar India
Digital Products
Autocar India
Media, reviews and a smarter car-discovery app
→
 DiSo
Case Study
DiSo
Automated retail infrastructure, always on
→
 Whiz
Branding
Whiz
Car rentals reimagined as a travel companion
→
 Yacht / Kadal
Product Design
Interactive
Yacht / Kadal
Designing bespoke maritime experiences
→
 TrueMixx mixer grinder render
Product Design
TrueMixx
A 750W mixer grinder for the urban Indian kitchen
→
03 — Domains
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Case Study
Project
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StaySense app screenMakeMyTrip StaySense screenStaySense recommendations screenStaySense app screen
MakeMyTrip StaySense screenMakeMyTrip StaySense detail screenStaySense app screenMakeMyTrip StaySense screen
StaySense app screenMakeMyTrip StaySense screenStaySense research note screenStaySense app screen
MakeMyTrip StaySense recommended screenStaySense app screenMakeMyTrip StaySense screenMakeMyTrip StaySense screen
04 — Digital Products

DIGITAL
Products.

Enterprise · Founder-scale · Consumer Bengaluru · 2018–2026 · 7+ products
MakeMyTrip · StaySense  ·  Autocar India  —  tap a screen to open
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Industrial · Physical products Watch · Designed from first principles
05 — Industrial Products

INDUSTRIAL
Products.

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06 — Branding

BRANDing.

Service design · Operations Healthcare + Food infrastructure
ICC  ·  Whiz  ·  Apple Tree Kochi  ·  Britannia
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02 — How I Think

Curiosity is the starting point. Not the brief.

I don't start with "here are the screens." I start with "something here doesn't make sense — why?" That question leads to the system under the problem — and usually to an opportunity everyone walked past.

Curiosity→ Observation→ Friction→ Research→ Opportunity→ Design
01

Complexity is usually a clue.

When a workflow feels needlessly complicated, that's rarely taste. It's a fragmented system wearing a UI — and the fix lives under the screen, not on it.

02

Disagreement is data.

I'd rather know why someone disagrees than defend a decision on reflex. Half the time they're right. The other half, defending it properly is how you learn it was sound.

Read the full essay →
Companies I've worked with
Verizon British Telecom SurveyMonkey TredenceNAVALTBritanniaPEER RoboticsIndian Crisp Company Verizon British Telecom SurveyMonkey TredenceNAVALTBritanniaPEER RoboticsIndian Crisp Company
08 — Proof

Two moments that explain how I work better than a skills list could.

Verizon Business · Onboarding

I walked the funnel myself, then rebuilt it around how people decide.

Not "9 steps" — fragmented information. Specs, bundles and accessories scattered across pages, no way to compare an old plan against a new one. I rebuilt it around the user's mental model: related info side by side, plans shown together.

9 steps → 4 steps

I also argued device colours belonged with specs, not add-ons. Lost that round — months later the client moved toward what I'd proposed.

British Telecom · Control Tower

Turning compliance chaos into a decision, not a dashboard.

I lead UX for BT's Control Tower — scoring compliance across products, apps and metrics. The hard part was never the charts. It was letting people slice the data however their question demanded, without an analyst to translate.

I'm rebuilding the design system alongside it, so the patterns hold as the data — and the teams relying on it — keep growing.

09 — Beyond the Screen

Design is the craft. These are the other muscles.

Leadership

Mentored designers and interns, run workshops, started the UX CoE newsletter at Tredence. Led teams of 4–6 directly; building toward larger ones.

AI in the workflow

AI is already in how I work — Figma Make and NotebookLM to explore, ChatGPT and Claude to reason through a problem before it hits a screen. To move faster, not skip the thinking.

Product strategy

Product Management at ISB Hyderabad pushed me past execution — markets, business models, MVPs, go-to-market. Every venture I've built — DiSo, MVPMe, SWITCH — started as a strategy question, not a UI problem.

10 — Resume

Seven years of making complex workflows legible.

Enterprise software, GenAI and physical hardware. Trained in mechanical engineering and industrial design, now leading product design at Bounteous x Accolite.

Open full resume → Download PDF ↓
  • AUG 2024 – NOW
    Lead Product Designer · Bounteous x Accolite
    British Telecom Control Tower; Verizon enterprise sales workflow.
  • DEC 2021 – JUL 2024
    Product Designer · Tredence Analytics
    Predictive maintenance, GenAI UX flows, Scrum Master for 12 designers.
  • SEP 2020 – OCT 2021
    Product Designer · Navgathi Marine
    Ship-performance dashboards; 10+ yachts and boats in one year.
  • JUL 2019 – AUG 2020
    Product Designer · Dupo Print Packs
    Overhead blower conveyor: crew cut from 8 to 3.
Education
2015 B.E., Mechanical Engineering · Anna University
2019 M.Des, Industrial & Product Design · MIT Institute of Design, Pune
Exec Product Management · ISB Hyderabad
Let's build something and
Open to senior & lead product design roles · Bengaluru / remote

GET S#IT DONE!

anthraper.jo@gmail.com
View resume/Download PDF
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